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  City & Country Unit Blocks by Kid O. Photo: Brad Paris.

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  Deep into the Forest by Kid O. Photo: Brad Paris.

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Shortly after the birth of her first child, former architect Lisa Mahar opened Kid O in 2004, a clean-lined kids’ emporium in Manhattan’s West Village. Inspired by the Montessori and Reggio Emilia educational philosophies, Lisa created a minimalist store and equipped it with beautifully-crafted materials, all designed to enrich the play and learning experience. Since opening, it has become the go-to store for parents searching for toys with a difference.

Lisa was inspired to create her own range of high quality learning materials. Her Kid O branded toys hit store shelves in September 2008 and have quickly become popular. The range includes tactile bath toys, engaging games, colourful building blocks, and a selection of wooden books, jigsaws and puzzles designed in collaboration with artist Julia Rothman. Each toy focuses on a timeless learning concept such as colour, size, distance and shape, and is suited to either gender, any age and interest, making it easy to choose from the entire collection. The best thing? Kids who play with Kid O toys don’t even notice they’re learning – they’re too busy having fun.

Kid O Products are available at Kid O