Images: Courtesy of A for Apple.

New kids on the block, childrenswear label A for Apple will present it’s SS 2011 collection at Playtime in downtown Soho this weekend. Creative Director, Denise Ho and her partner Jeffrey Chau have designed a fashion forward line for hipster kids using eco-friendly materials and organic cottons.

A for Apple next season must-have: definitely the Amanda jumpsuit shown above.

See A for Apple at Playtime New York: July 31 – August 2, 2010. To see the full list of brands exhibiting at this trade only event, visit Playtime’s website here.