Toetum Tubes. Photo: Jenny Walker.

Proving it’s not just what’s inside that counts, Toetum Kids has come up with a novel way to package their arty clothing and gift range. Its delightfully illustrated “toetum” tubes are made from recyclable materials and are utterly collectible.

In addition to a bright range of clothing prints, hats and backpacks, Toetum has set its sights on encouraging the next generation of artists and designers.

The Toetum Kids Art Tower. Photo: Jenny Walker.

The new Art Tower has educational professionals wishing they’d thought of it – kids can create their own pictures on the blank art cards, then slot them into a 3D tower creation any which way they want.

Co-founder Chiu-ling Lee says she wanted to design a “joyous” range that combined fashion, art and fun. We think she succeeded!

To see the complete Toetum Kids range, visit toetum.com