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Proving it’s not just what’s inside that counts, Toetum Kids has come up with a novel way to package their arty clothing and gift range. Its delightfully illustrated “toetum” tubes are made from recyclable materials and are utterly collectible.
In addition to a bright range of clothing prints, hats and backpacks, Toetum has set its sights on encouraging the next generation of artists and designers.
The new Art Tower has educational professionals wishing they’d thought of it – kids can create their own pictures on the blank art cards, then slot them into a 3D tower creation any which way they want.
Co-founder Chiu-ling Lee says she wanted to design a “joyous” range that combined fashion, art and fun. We think she succeeded!
To see the complete Toetum Kids range, visit toetum.com