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Infused with understated delights, finite detailing and tactile surfaces,
the Caramel Baby & Child’s brand is beautifully reflected in it’s Tokyo boutique in Daikanyama.
photographed by ian macpherson
text by anna o’donoughue
The store’s success is little wonder, considering the driving force of Caramel – Eva Karayiannis. A decade has passed since Eva opened her first boutique in Brompton Cross, London. And during this time, she has passionately stuck to her founding principals – sourcing only the finest of fabric and producing elegant, understated and luxurious children’s clothing.
Caramel now has 6 stores in London, Tokyo and Florence. But one can’t help but feel that Daikanyama – a melting pot of couture and cutting-edge – is the perfect match point for the brand’s elegant and playful nature.
The store’s space offers a complete shopping sanctuary. One is evoked to pause and absorb all of the surrounds; the carefully selected keepsakes, the finely crafted clothing, the tactile wood paneling and the playful lighting designs. Everything creates an experiential shift in the typical treatment of children’s clothing and accessories – an achievement which is testament of Caramel’s exceptional qualities and uniqueness.
Caramel Baby&Child, Daikanyama is located at Hillside Terrace C 29-10 Sarugaku-cho Shibuya, Tokyo. Phone: +813-5784-2345.