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Meet Daniela Minns, Allegra’s Mum
With a mum who owns one of Australia's most popular stores
for kids and babies, it's no wonder this baby's got style.
PHOTOGRAPHED BY IAN MACPHERSON
STYLED BY JENNY LACEY
lmnop: How were you inspired to start your business?
dm: I was working as a stylist and struggling to find interesting things for bubs and
kids to include in magazine spreads that were easily accessible for a national audience. Realising I couldn’t launch a chain of national baby stores, I decided that online was a perfect place to offer my unique and interesting finds. We launched Baby’s Got Style in October 2004.
lmnop: What are some favourite items that you’ve carried at BGS over the years?
dm: Alimrose’s stripe red monkey rattle is on of our original products and is still very popular today, 4 years down the track. Little Horns Pavalova skirt created a ‘frou- frou
frenzy’ and I have always had a soft spot for Flatout bears.
lmnop: What advice would you give to other mums trying to start a business?
dm: Allocate a business only day and a kids only day – where that’s all you do. Be realistic in your expectations on your capabilities to grow a business while doing so much. There’s no point being a great business woman if it turns you into a grumpy mother, irritable wife and a lousy friend.
lmnop: How do you juggle your business with motherhood?
dm: I’m in the office a few days a week and like any mum, I use Allegra’s naptimes and evenings to do the rest.
lmnop: What’s your biggest challenge as a mum?
dm: Letting go of my need to do everything perfectly! Also to accept that there is no ‘right’ way to raise a child.
lmnop: What do you and Allegra like to do together?
dm: Playing in the park, swimming, blowing bubbles, reading, singing in the car, walking our dog Chloe, playing tickling and lots of cuddles.
lmnop: The best piece of advice you’ll ever give your daughter.
dm: Be grateful. A life lived in gratitude will always be happy because you’re not constantly yearning for something other than what you have.
SEE THE FULL STORY
Read more about Daniela Minns in LMNOP Magazine, Issue 6.
Download it now