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Trade Secrets: Sisters Guild
For siblings Carla and Bekka, the birth of their children and their own childhood adventures and colourful childhood home were the inspirations behind the Sisters Guild. A lovely online boutique, it’s filled with whimsical, imaginative, creative and stylish delights – and we think it’s the perfect place to shop for Christmas. Bekka tell us how their vision of an online place full of wonder was realised…
When did you decide to form Sisters Guild together?
It was Christmas 2009 and three generations of the family were gathered. Over a big platter of cheese and chatter Carla and I came up with a vision of an online place full of wonder. The seed was planted and we started sketching out the website in the New Year. Nine months later Sisters Guild was born!
What was the inspiration for Sisters Guild?
Our children first and foremost inspired us, along with our own childhood adventures and having a colourful home full of unusual things. Motherhood ignited a creativity which we wanted to pour into the boutique and blog. Carla in particular had lots of ideas up her sleeve to share in the Monday Makery. It was also driven by a sense of being part of a community of creative females and we wanted to celebrate that.
Name a favourite Christmas time childhood memory.
We lived by woodland on a hill in rural Somerset. I always remember the hill being snow-covered at Christmas, to the point that we were ‘snowed-in’ with no electricity. We had to light candles and lanterns and use the camping gas cooker. It really was magical. I still have that romantic vision of being tucked away in the countryside.
A. Maileg Winter Rabbit Boy; B. Kidsonroof Totem Aero; C. ilovegorgeous Party Star dress; D. pillow; E. ilovegorgeous Angel Wings Cashmere Jumper; F. ilovegorgeous Hot Pink Bow Skirt; G. Luckyboy Sunday Sad Joe Pillow.
What will you be buying for your own kids this Christmas?
My four-year-old is very much into construction so this year he will be introduced to the amazing designs of Kidsonroof Totem Aero and City. I think the Maileg Copenhagen Boy Bunny will join the family on Christmas Day too. I know Carla has some amazing home-made surprises for everyone and her girls will be wearing the most beautiful ilovegorgeous dresses as they do every Christmas.
What have you learnt about what kids really like?
I do feel that the pieces that have longevity are the ones that kids will keep and remember. Something that doesn’t require batteries or instructions is more likely to give a child the freedom to use their own imagination – and once their imagination and creativity are engaged, the play is endless.
Best tip for buying a gift for the child who has everything?
It’s always lovely to give a gift of something that will be enjoyed in the future. An art print or a unique cushion provides visual memories, will be treasured for many years, and can be carried into their adult lives.