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Meet Sarah Hardie, Jemima’s Mum
This designer mum has turned her childhood interest in needlework
into handcrafted clothes for little girls who love to look pretty.
photographed by ian macpherson
styled jenny lacey
lmnop: How were you inspired to start your business?
sh: After having Jemima I was inspired to start my own business so I could be more flexible with my work hours. I have always had a passion for childrenswear and having a child gave me the inspiration and motivation to give my own label a go. Fabrik was born and Jemima and the label grow bigger everyday!
lmnop: What advice would you give to other parents trying to start a business?
sh: Make sure you have the full support of your partner and family. I honestly couldn’t do what I do without my family sharing my dreams and goals. You need them there for the hard times and to celebrate the successes.
lmnop: How do you juggle your business with parenthood?
sh: I make sure I put aside quality time to spend with Jemima with no work distractions. That means no works calls and no emails. I make the best possible use of my work time and try to get as much done in nap times and at night. If I ever feel overwhelmed I remind myself that I started the business so I could work from home to have more family time and that helps me work out my priorities.
lmnop: What’s your biggest challenge as parents?
sh: Jemima has just turned two so at the moment I am dealing with the emerging
temper tantrums… I haven’t quite worked this one out yet so if anyone has any ideas let me know.
lmnop: Describe your ideal family day?
sh: A yummy breakfast cooked by Daddy. Then a wander down to the beach and a
play in the sand. Home for quiet time. Then friends over for a late lunch or perhaps an early dinner.
lmnop: The best piece of advice you’ll ever give to your daughter?
sh: Treat others the way you would like to be treated yourself.
SEE THE FULL STORY
Read more about Sarah Hardie in LMNOP Magazine, Issue 12.
Download it now