Most mumpreneurs are motivated by sheer frustration that they can’t find what they’re looking for. Georga Holdich is no exception. The mother of two girls, she was forced to create the natural, non-toxic makeup that added enchantment to their games from scratch. Voilà – a flourishing business, Pure Poppet. And she still has energy left over for Friday night dance-offs. We’re in awe …

Our favourite family pastime is having a Friday night “dance off”– disco lights, lots of music and funny moves!

We look forward to holidays at the beach. Rain or shine, we all love the sand and sea.

The kids like it when I make spaghetti and meatballs or really anything with pasta (and lots of hidden vegies!).

Family down time happens whenever we can fit it in. Sometimes down time is hanging out at the pool together or relaxing with a funny episode of Mr Bean – I love listening to the girls laugh at his antics.

My quick dinner fix is breakfast for dinner – eggs on toast, omelettes, baked beans etc.

On the weekends you’ll most likely find us at the park with our dogs, Frankie & Bruno.

Ideas flow when I’m in the shower. A good few minutes of alone time to reflect on the day ahead often allows ideas to pop in my mind then.

My style is a bit of everything. We love mixing old and new pieces together and I’m always drawn to anything with bright colours, especially Marimekko fabric. I also love using the girls’ drawings and paintings as artwork around the house.

My all-time favourite book is A Fine Balance by Rohinton Mistry but I could also add Mornings in Jenin by Susan Abulhawa and A Thousand Splendid Suns by Khaled Hosseini to that list.

Everyday I try to go for a morning walk with my pooches to have some quiet time before the mayhem begins.

I love what I do because it’s creative, fun and there are lots of bright colours!

Pure Poppet’s very first product was our full sized natural play makeup kit that I’m very proud of.

People know us for our natural alternatives to play makeup and face paint. Our customers can add another element to dressing up games without fear of toxic ingredients.

I find inspiration in many places, reading magazines, looking in interesting shops, watching my children play with their friends.

My children like to hang out in the front yard as they’ve made a fairy garden there and they like to chat to people walking past.

I collect magazines without being conscious of it, especially cooking ones – so many pages bookmarked, not so many recipes made!

My prized knick-knack is not really a knick-knack but it does sit on a shelf in my room and collect dust, a Sesame Street Bert doll from when I was young.

I’d love to redecorate our whole house but we rent at the moment so there’s not much point. Imagining how I’d pull off the back of the house (especially the nasty tin veranda in the garden) and what I’d re-do to it is a recurrent daydream I have.