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Meet Shelley Mason, Luella’s Mum
This creative mum is on a mission to brighten up
kids' beds and bedroom accessories
photographed by ian macpherson
styled by jenny lacey
lmnop: How were you inspired to start your business?
sm: I come from a family of business owners, and have always had a preference for ‘hands-on’ jobs in small creative companies, so starting my own thing was something I’d always planned. I lived in London for some years before returning to Australia to have Luella. I discovered a gap in the market for stylish bedding and accessories for kids and Kideko was born.
lmnop: What’s your biggest seller?
sm: Our biggest seller is our Sunshine bedset. I assume this is because it works for both boys and girls.
lmnop: What advice would you give to other mums trying to start a business?
sm: Surround yourself with positive and enthusiastic people. I have many supportive friends and family, many of whom have their own small businesses. They’ve all been supportive and a great sounding board to keep me motivated.
lmnop: How do you juggle your business with motherhood?
sm: I rely on friends and family for support, and catch up on email in front of the
TV at night.
lmnop: What’s your biggest challenge as a mum?
sm: Getting out of the house in the morning! I have the luxury of a child who is a late sleeper, but that makes rushing out of the house at 9am impossible. I’m grateful
I don’t work a nine-to-five job.
lmnop: What do you and Luella like to do together?
sm: She loves to help me cook. We go to the shop to buy the ingredients and then head home to make the meal. She loves to help me chop, cut, grate, stir – the works!
lmnop: The best piece of advice you’ll ever give your daughter?
sm: Treat people as you’d like to be treated yourself.
SEE THE FULL STORY
Read more about Shelley Mason in LMNOP Magazine, Issue 8.
Download it now