Mom, Inc. (Chronicle Books, 2012) by Meg Mateo Ilasco and Cat Seto.

Admit it – you’ve dreamed of starting your own business from home. Serial entrepreneurs and writers Meg Mateo Ilasco and Cat Seto have made all the mistakes for you – and they’ve written about it in full, frank and inspiring detail in their new book, Mom, Inc.

Cat Seto is designer, illustrator, writer and mum to three-year-old Nolan. She creates her own line of wedding stationery and paper products as well owning a boutique in San Francisco, CA. Her writing has appeared in publications including the first edition of Best New American Voices. Co-author, Meg Mateo Ilasco is co-founder and creative director of the home and lifestyle magazine Anthology, as well as a freelance artist and writer and mother of two.

Mom, Inc. is pure gold for the budding mumpreneur – info on how to find the right business, the right clients, write a business plan, launch a blog and website and juggle it all with your day-to-day home duties. Along with practical advice, they include stories from other enterprising mothers, like Style Me Pretty blogger Abby Larson and fashion designer Cynthia Rowley to provide insights on how negotiate the balance between work life and family life.

All you have to do is tell us why you would like a copy of Mom, Inc. to help you take the next step towards your dream business. Send your pitch in 25 words or less to competition@lmnop.com.au

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