In May 1951, McCall’s introduced a paper doll, cleverly named, Betsy McCall to it’s readers, as a way of marketing their range of dress making patterns for children’s clothing.
Every month, Betsy paraded a new line up of outfits to make (as well as cut out) and you could even send away for a paper-doll family [Read More]

Unpacking the most divine party goods from Shop Sweet Lulu this morning…
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Etsy has become one of our favourite treasure troves for unearthing unique items to showcase in LMNOP. Lots of great ideas for stories in the magazine are triggered by Esty finds, which we then style and photograph in-house.
LMNOP, Editor-in-Chief, Jenny Lacey shares inventive gift ideas for your little ones, as guest curator on Etsy’s Handmade [Read More]

A. Team Halloween: A set of very spooky Halloween decorations. Mibo
B. Trick or Treat Puppets Letterpress Card. Egg Press
C. Jack-o’-lantern gingerbread cookies. Cookie Couture
D. Spooky Finger Puppets e-Pattern. The Cheswick Company
E. Happy Halloween Puppets Letterpress Card. Egg Press
F. Monsters Place Card Kit. Paper Source
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